A collection of boxes with varied patterns of the different house of foils prints (for example stripes, checkers, etc.)

Bye Bye Boring Foils

House of Foils Rebrand

Built by and for stylists, House of Foils was ready to level up from DIY scrappiness to a professional powerhouse. The challenge was creating an identity that felt playful and bold, while still earning trust in the professional space.

Through close collaboration, we developed a cohesive system spanning identity, packaging, and digital assets. The refreshed look brings clarity and confidence across every platform, positioning House of Foils as a brand that stands out in the salon and feels legitimate on the shelf.