Not Your Grandma's Needlepoint

Clubhouse Stitch Branding

Clubhouse Stitch is a modern take on needlepoint, inspired by tennis courts, mountain weekends, and the clubhouse lifestyle. We set out to move the category beyond traditional craft aesthetics and create a brand that felt fresh and effortlessly cool.

We developed the visual identity and extended it across print materials, social, and needlepoint canvas designs. The result is needlepoint designed to be stitched, displayed, and carried with you.